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Friday 27 November 2009

Special article from ABCC Member – Sanger Group

Sanger Australia and Brazil

Established as a meat export trading company in 1973, Sanger Australia Pty Ltd has built an international sales network for Australian meat products which is second to none.

Privately owned and proudly Australian, we provide international buyers with access to the very best Australian meat - from the right places, at the right times, all year round.
Whilst the majority of meat supplied by Sanger Australia by far is beef, we also source and supply other types of meat and meat products for our export clients including veal, mutton, lamb, pork, kangaroo, chicken and associated by-products - all from highly reputable processors across Australia.
Our extended network of contacts and suppliers provides us with year round access to high-quality meat from a number of different regions, thus enabling us to minimise the impact of seasonal variations in product availability.
Long term partnerships with major supplying processors have given Sanger Australia a strong competitive edge in the meat export industry.
The extent of our supplier base and its combined volume makes it possible for Sanger to provide reliable on-time deliveries of high quality meat all year round, which in turn enables our customers to better manage their inventory position.
Sanger is in constant contact with world markets and gains vital global market intelligence every day. This invaluable information is continuously fed back to our suppliers to enable them to make important production decisions according to supply and demand.
Our supply partners are focused on sourcing livestock raised in a clean, green, safe and natural environment. They are experts in procurement, production and processing, and in each case Sanger takes full responsibility for their entire export marketing, sales, shipping and documentation.
Sanger Australia is responsible for some 10% of all meat exported from Australia and according to the 2009 BRW magazine, Sanger was ranked 129th among Australia’s 500 biggest private companies.

Sanger Brazil
Sanger identified an opportunity and opened its office in Brazil in 2007. The main focus for the Brazilian office is the export marketing of chicken and the operation is very similar to that in Australia in that we market the export production for abattoirs. In Brazil, we chose to begin operations in the state of Paraná, more precisely next to the poultry abattoirs belonging to an important local Co-operative that was created and based on the same passion and vision opportunity of 19 producers.
These poultry producers’ experience, added to Sanger’s exporting tradition and has made some of this co-operatives members, the main partner of Sanger Brasil for poultry meat. Nowadays, Sanger not only has an office in the state of Paraná, we also have another one in the city of São Paulo, to promote faster contact with clients.
The Brazil operation is staffed by an all Brazilian team and the operation is headed up by Ms Ilonka Eijsink (General Manager for Sanger Brazil).
She graduated in Agriculture Engineering in the University of São Paulo (2000) and has focused her career since 1998 in production, marketing and international meat trade. She worked for Socopo in Europe, South America and Australia, and in 2006 moved to Australia to start its work in the headquarters of Sanger. In 2007, after a rich experience in diverse cultures and countries, she opened a subsidiary in Brazil to export beef, pork, poultry and lamb. She has a master degree in Agribusiness and Consumer Behavior from Wagenigen, Netherlands, post graduation in meat technology at the Instituto de Tecnologia de Alimentos - ITAL, Campinas and a specialization in the Agribusiness Policy for the European market from Rennes, France.
Sanger Brazil regularly exports frozen poultry to some 20 markets around the world on a regular basis and the main markets are Middle East/Hong Kong/Japan/West Africa/Europe/South Korea & China among others.
We have a long way to go with our business in Brazil as we are feeling our way and slowly growing the business with very solid foundations. We are fortunate that many of the customers for chicken from Brazil are the same as those for the meats from Australia so the businesses are a natural fit with each other.
Agriculture in Brazil is on a scale unlike that in Australia and the prospects are enormous, so long as the relevant controls are in place and they are followed.
Source: Sanger Group