Exports: New incentive to Brazilian machinery exports

The Brazilian Export and Investment Promotion Agency (Apex) and the Brazilian Machinery Manufacturers Association (Abimaq) have signed one more agreement for promotion of capital goods, according to information disclosed October 23 by the Apex. According to the agency, the objective is to expand annual exports of the companies from the US$ 123.5 million of 2006 to US$ 142 million in 2010.
For this reason, both organisations are going to invest US$ 17.2 million in commercial promotion actions in 2009. The agreement, according to the Apex, forecasts participation in 21 fairs abroad and the promotion of eight Buyer Projects, where importers are invited to come to Brazil to visit and negotiate with national companies.
The agreement also forecasts eight Sales Projects, which are trade missions promoted abroad, and also Image Projects, in which foreign journalists are invited to visit the country to learn about the machinery and equipment productive chain.
"With the signing of this project we plan to show that Brazil is a trustworthy supply option, with quality products," stated Apex president Alessandro Teixeira, in a press statement.
This is the 16th agreement of the kind between both organisations and, according to Abimaq president Luiz Aubert Neto, is the largest of all with regard to values involved and to the duration. During the execution of the project, buyers want to attract at least another 42 companies to the 74 that already participate in joint actions.
The new agreement will also extend the international marketing campaign that is already being developed by both institutions, under slogan "We know how". The objective is to promote the country image as a producer of capital goods.
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