Food & Beverage: Brazil wants to export typically Brazilian products

The Ethnic Brazil Project wants the world to consume typically Brazilian products, like juice, creamy jams, some with typical Amazon fruit, cheese bread, catupiry cheese, pepper, national floral herb teas, soy appetizers, pickled vegetables, cereal bars and typical Brazilian sweets. The initiative is by the Brazilian Association of Exporters and Importers of Food and Beverages (ABBA), with the support of the Brazilian Export and Investment Promotion Agency (Apex). The project has been divided into phases and investment will total 3 million Brazilian Reais (US$ 1.5 million) including participation in fairs and trade missions to promote the products.
According to Raquel Salgado, executive president at ABBA, the Integrated Sector Program (PSI) has created strategies to export food and drinks "with the face of Brazil" and to help small and medium companies increase their foreign sales. "We have gone after companies with different products and with greater added value, which do not suffer so much with exchange rates that are unfavorable to exports," explained Raquel. According to her, this specific market segment includes Brazilians living abroad and also a new kind of consumer, who is interested in new discoveries.
The Brazilian Association of Exporters and Importers of Food and Beverages (ABBA) was established four years ago with the objective of defending the interests of small food and beverage companies of Brazil. Among the organisation's objectives are opening routes and expanding business for its associates, currently 70 companies, aimed at growth and stimulating foreign trade of their products.
For more information click here and read the article in ANBA website